Why I’m Betting on Masters Athletes for the Long Haul
EverBold Newsletter: 05/21/25: #getbolder
At 38, I was a former wedding photographer, psychotherapist, and poker player who couldn’t run a mile. Now, at 49, I’m a 5-time CrossFit Games Masters Champ, fresh off an unofficial Semifinals win, chasing number six. But the real win? Building Bolder Athlete into a home for hundreds and eventually thousands Masters Athletes. With our new Scaled Track and a deload week starting May 19, I’m doubling down on our legacy—here’s why.
My Why: Masters Are the Heartbeat
I started CrossFit out of shape and out of options. I wasn’t a kid, and I didn’t have a fancy athletic resume. But I found a spark in this sport that didn’t care about my age—it cared about my grit. That’s why, after three Games titles, I launched Bolder Athlete in 2023. I was tired of seeing Masters sidelined by big training platforms, feeling beat up or overlooked. You deserve better—a program that gets you, builds you up, and keeps you in the game for life. That’s my legacy, and it’s why I’m all in.
The Big Move: Expanding Bolder Athlete
Athletes spoke, and we listened. Feedback from our Bolder Athlete 2025 survey was clear: give us more ways to train, from beginner to elite. So, on May 12, we rolled out the Scaled Track—our seventh track—designed for anyone nervous about diving into CrossFit’s intensity. It’s all about nailing the basics, like scaled squats or lighter dumbbell work, so you can build confidence and grow. Whether you’re new, coming back from a break, or just want a gentler start, this track’s for you.
Our other tracks? They’ve got every Masters athlete covered:
Bolder Body: Sculpt muscle and look good, functionally.
Bolder Minimal: Crush it with minimal gear.
Bolder Core: Stay fit for life, no podium required.
Bolder Compete: Prep for local throwdowns or qualifiers.
Bolder Elite: Train like me for the big stage.
Bolder Capacity: Boost endurance without burnout.
With over 500 athletes now, you’re telling us it’s working—less pain, more PRs, and recovery that actually feels good. The deload week starting May 19 was the perfect time to jump in: light sessions, community vibes, and a fresh cycle on May 26 to kick things off.
Sponsor Spotlight: Thirdzy Fuels the Long Game
Legacy takes stamina, and recovery’s my secret weapon. Thirdzy Rest and Recovery Collagen helps me sleep deep and wake ready, keeping me in this fight at 49. It’s not just for champs—try it with code Jasonzzz at checkout. Rest smart, build strong.
Coaching Takeaway: Build Something That Lasts
Winning titles is awesome, but building Bolder Athlete—and watching you thrive—is what keeps me up at night. It’s not about one big moment; it’s about showing up, day after day, for something bigger than yourself. At 477 days sober, I’ve learned that the real victories are the ones you stack over time. What’s your legacy? Maybe it’s a first pull-up, a local comp, or just feeling strong at 60. Start now, and it’ll grow.
Your Move: Join the Deload Week
Want to be part of this? Here’s how:
Find Your Track: Hit BolderAthlete.com and pick one—Scaled’s perfect for newbies.
Start May 19: Join our deload week for a low-pressure intro—3 weeks free with access to all tracks.
Share Your Why: Drop a reply. What’s your legacy goal?
I’m training for Columbus, but I’m just as pumped to see you start your journey. Let’s build something epic together.
Stay Bold,
Jason Grubb
5-Time CrossFit Games Masters Champ
Bolder Athlete Founder
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Whenever you’re ready, there are a few ways I can help you:
Unlock your full potential with personalized 1:1 coaching with me. Achieve your fitness goals faster and smarter. Apply for private one-on-one coaching.
Become a Bolder Athlete → a fitness platform specifically tailored for Masters Athletes aged 35 and older. It deviates from the common practice of merely scaling down routines designed for younger athletes, instead creating programs that address the distinct needs of masters athletes.
Want to promote your business to 10,000+ fitness and CrossFit enthusiasts? Email me here to chat about sponsorship.