Bolder Athlete’s Growing—And It’s All for You
EverBold Newsletter: 05/14/25: #getbolder
When I started Bolder Athlete in August 2023, it was a leap of faith—a mission to give Masters athletes like us a training home that respects our grit and goals. Now, nearly two years later, we’re over 500 strong, and you’ve told me loud and clear: you want more ways to jump in. So, I’m thrilled to share that we’ve expanded Bolder Athlete with a brand-new Scaled Track, launching May 12. Here’s why this means so much to me—and how it’s built for you.
Listening to You
Earlier this year, I sent out a survey to our Bolder Athlete crew. The feedback hit me hard: they love the programming, but some wanted more accessible options to ease into the intensity. Some are new to CrossFit, coming back after a break, or just want to build confidence with the basics. I get it—starting can be intimidating, even for a 49-year-old champ like me who was once out of shape at 38. That’s why I’ve added the Scaled Track, bringing our total to seven unique paths. Whether you’re chasing a podium or just a stronger you, there’s a spot for you.
The New Scaled Track: Your Way In
The Scaled Track is all about meeting you where you are. It’s packed with foundational movements—think scaled squats, push-ups, or lighter lifts—with clear options to progress at your pace. It’s perfect for anyone who’s been on the sidelines, hesitant to dive into tougher workouts. I wish I’d had this when I started CrossFit; it would’ve made those first burpees less scary. And with our deload week kicking off May 19, it’s the ideal time to jump in—low intensity, big reset, and a chance to ease into the Bolder Athlete vibe.
Our Seven Tracks: Something for Everyone
Here’s the lineup—pick your flavor:
Bolder Body: Sculpt muscle and boost aesthetics while staying functional.
Bolder Minimal: Crush workouts with minimal gear—perfect for tight spaces.
Bolder Scaled: Build confidence with beginner-friendly moves and scaling options.
Bolder Core: Stay fit for life with balanced, sustainable training.
Bolder Compete: Gear up for local comps or qualifiers with serious programming.
Bolder Elite: Train like me for major events—built for podium chasers.
Bolder Capacity: Add endurance with machine-based sessions to complement your main track.
Every track’s designed with Masters in mind—smart, scalable, and relentless, just like us.
Why This Matters to Me
Creating Bolder Athlete was a risk—I left the safety of big training camps to build something for us. Seeing over 500 of you thrive, hitting PRs, feeling stronger, and ditching aches, fuels me. The Scaled Track is personal. It’s for the folks who remind me of where I started: eager but unsure, ready but needing a nudge. With our deload week (May 19-25), you can test the waters, find your groove, and join a community that’s got your back.
Sponsor Spotlight: Thirdzy Keeps Us Fresh
Growth takes recovery, and Thirdzy Rest and Recovery Collagen is my secret weapon. It’s how I sleep deep and wake ready, especially during deload weeks. Want to recover like a champ? Grab it with code Jasonzzz at checkout. Your body deserves it.
Coaching Takeaway: Start Where You Are
I wasn’t born a 5-time champ—I was a guy who took a chance. The Scaled Track is your chance. You don’t need to be ready for the Games to start; you just need to show up. Our deload week is the perfect low-pressure entry—light workouts, big community, and a fresh cycle starting May 26. I’m still learning, still pushing, and I want you with me.
Your Move: Join the Deload Week
Ready to get bold? Here’s how:
Explore the Tracks: Check out BolderAthlete.com and find your fit—Scaled, Core, or beyond.
Jump In May 19: Sign up for our deload week—3 weeks free with any track. It’s the easiest way to start.
Connect: Join our community on Beyond the Whiteboard. Share your wins, big or small.
I’m training for my sixth Games title, but I’m just as excited to see you take your first step. Let’s do this together.
Stay Bold,
Jason Grubb
5-Time CrossFit Games Masters Champ
Bolder Athlete Founder
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Whenever you’re ready, there are a few ways I can help you:
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Become a Bolder Athlete → a fitness platform specifically tailored for Masters Athletes aged 35 and older. It deviates from the common practice of merely scaling down routines designed for younger athletes, instead creating programs that address the distinct needs of masters athletes.
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